Ever since I read about IRF for the first time several years ago, I had been wanting to attend an event of this stature and bask in its experience. My dream came true when I got the opportunity to attend IRF 2010, thanks to several benevolent souls and li'l amount of jugaad:) Although I went with a sole purpose to interact with the Retail Experts, I got some amazing learnings in the Stalls that were kept. I went to almost every stall and interacted with the Sales personnel, who were kind enough to present their pitch to a management student. I shall write about them in detail later. Meanwhile, here are some of the takeaways after attending few of the sessions.