The spirit of capitalism probably took cue and realized that in twentieth century the race for higher profit margins cannot be won by simply pushing hard for growth. Rules had to change. Sustainability, the new dimension of growth, began to take roots across the world. CSR took birth as corporate sins redemption, with an attempt to salve the conscience of the organization, sickened by the self-destructing race for growth. CSR grew up into corporate social responsibility, firmly establishing the resurgence of morality back to business. No wonder, Gandhi had long declared Commerce (Business) Without Morality as one of the seven sins that should be avoided. Businessmen across the world began to understand that society, as a human being, needed the heart of morality and the legs of capitalism to move.
Nowadays, it’s interesting to see trends like philanthrocapitalism being remixed from Gandhi’s old socialist ideas. These trends have begun to bridge the gulf between capitalism and socialism. Gandhi has several lessons to offer. While Human Resources folks can learn lessons about individual empowerment for growth, marketing folks can also learn how he marketed his beliefs to resonate across the breadth of the country even in the absence of technology.